The brand’s mission is to provide quality audiovisual products at reasonable prices, always in a manner aligned with existing market demands. The strategy we adopted, our selection of products and ensuring they were affordable for customers with a limited budget turned out to be the perfect mix. The first products offered under the brand included projection screens (wall- and tripod-mounted models) as well as wall and ceiling mounts for projectors. They were the perfect match for ViDiS’s product range, which mostly consisted of SANYO projectors at that time. Avtek's launch proved successful and the brand's logo was soon seen in more and more schools, conference rooms, design and engineering companies, and hotels, and being used by professional presenters.

Due to the great demand in the Polish educational sector for interactive solutions, Avtek extended its offering by adding the TT-Board family - its first interactive whiteboards, thus making a giant leap towards expanding its range to include more technologically-sophisticated products. The TT-Board series proved an immense success and have continued to be sold until the present. The popularity and quality of these products earned them Poland’s coveted Consumer Laurel Awards in 2014 and 2015.

Fuelled by the success of our interactive whiteboards, Avtek launched an even more advanced product: an interactive display. The trail-blazing Avtek TouchScreen 65″ was the first product in its category on the Polish market whose price made it affordable to the Polish education sector. Another helpful factor was the growing trend among customers who started replacing interactive whiteboards with this technologically more advanced solution – interactive displays. This is why the TouchScreen, and its successor TouchScreen P, turned out to be another success and a concept worth developing further.